About Us

Woven with Trust,
Reimagined as TAARASA

Founded in 2010, Ambika Silks began with a simple vision — to bring beautiful sarees and quality ethnic wear to every customer. In 2025 that journey continued under a new name, with the same hands and the same values.

Our Beginning

A Vision That Began with Saroja

Established by our founder Saroja, whose passion for traditional craftsmanship laid the foundation of our journey, we started by offering a carefully curated collection of sarees and dress materials.

Over the years, we earned the trust of countless customers through our commitment to quality, authenticity and personalized service.

2010
Ambika Silks founded
2025
Reborn as TAARASA
Founder portrait — drop an image

Timeless elegance, for customers across the world

As we expand through our website, our goal is to welcome customers from everywhere and make TAARASA a trusted destination for timeless elegance and contemporary ethnic fashion.

Explore the Collection
The Craft

Mastered in 2003, Long Before It Was Common

Our founder mastered the art of Maggam work, hand painting and outfit customizations at a time when these specialized crafts were still relatively uncommon. That expertise remains one of the greatest strengths behind our brand.

Maggam work close-up

Maggam Work

Hand-embroidered detailing worked on frame, stitch by stitch, for blouses and bridal pieces.

Hand-painted detail

Hand Painting

Motifs painted directly onto fabric, so no two garments ever turn out quite the same.

Fitting / customization

Customization

Outfits shaped to your measurements, occasion and preference — stitched or unstitched.